Thursday, September 25, 2014

Demystifying metasearch

http://www.tnooz.com/event/webinar-demystifying-hotel-metasearch/

1. How do you make money?

a. CPC
b. CPA
c. CPM

2. Summary




3. What is difference between OTAs and Metasearch providers?

a. OTAs take creditcard, Metasearch do not

4. Travelport merges GDS and non-GDS content and makes it available to metasearch providers

5. Problems with metasearch
a. Content
b. No UX
c. No personalization

6. Leonardo's exclusivity agreement expire in a year or so. ICEPortal will then get price down.

7.















8. Google’s Hotel Finder, to Priceline’s purchase of Kayak, to the $30 million investment by Expedia in Room 77 - OTAs getting into metasearch business

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